30 Seconds of Fame: The Cost of a Super Bowl Ad

According to Statista, Super Bowl LVI in 2022 was watched by 99.18 million people in the United States, making it one of the most-watched events in the country. This high viewership has led to an increase in the cost of advertising during the game, as businesses compete for a share of the audience.

With millions of viewers tuning in each year, the game provides a unique opportunity for businesses and organizations to reach a massive audience. In 2022, the average cost of a 30-second commercial during the Super Bowl was $6.5 million, an increase from the $5.5 million asked for in 2021. The ad spend generated $578.4 million from in-game commercials alone, according to Vivvix. This massive amount of spending highlights the huge value that advertisers place on reaching the Super Bowl’s audience. This year will be no different. This year, a 30-second commercial during the Super Bowl is estimated to cost around $7 million.

Advertisers often create commercials specifically for the Super Bowl to make the most of the opportunity and their investment. Super Bowl commercials are notorious for being entertaining, and memorable, and many have become iconic over the years. The $7…